INDUSTRY INSIGHTS
Women’s History Month: Celebrating the Pioneering Women of the Postal Industry
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HOW-TOS
The Whys and Hows of Competitive Research: a Guide For Your Next Direct Mail Campaign
February 17, 2022Competitive research is essential for many reasons. Let's explore what insights you may get by researching...
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MEET THE MAILERS
Meet the Mailers: Understanding the Campaign Supply Chain
February 10, 2022In this episode, I talked with PCI about direct mail best practices and how USPS promotions...
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MEET THE MAILERS
Meet the Mailers: Successful Data Modeling
January 24, 2022In this episode, I talked with AMP about how companies can focus on reducing waste and...
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MEET THE MAILERS
Meet the Mailers: Combining Direct Mail & Digital
January 17, 2022In this episode, I talked with DirectMail2.0’s Brad Kugler, CEO/Co-Founder, and Morgan DiGiorgio, VP of Channel...
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HOW-TOS
Scaling up Your Outreach Strategy: 5 Ways to Get Attention from High-Quality Prospects
January 11, 2022In this article, we will discuss the many ways in which direct mail (DM) service providers...
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MEET THE MAILERS
Meet the Mailers: Why Handwritten Direct Mail Works
December 17, 2021In our 5th episode, I talked with Ryan Hartman, Founder & CMO of Thanks.io. Much of...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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MEET THE MAILERS
Meet the Mailers: Creating Personalized Direct Mail
December 9, 2021In our 4th episode, I talked to Michelle Fuchs, Mail Account Manager for IWCO Direct. We've...
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MEET THE MAILERS
Meet the Mailers: Trends in B2B Direct Mail
November 23, 2021In this episode, I chatted with Mike Gunderson about what works in B2B direct mail and...
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INDUSTRY INSIGHTS
5 Best Practices for Financial Services Direct Mail
November 23, 2021Marketing financial services is all about establishing, nurturing, and building lifetime relationships. Learn how to use...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....
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