RESEARCH & REPORTS
From Healthcare to Franchises: What’s Working in Direct Mail Right Now
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RESEARCH & REPORTS
Why 2026 May Be the Most Important Year Yet for Direct Mail
December 29, 2025The January 2026 edition of the Direct Mail Insiders Monthly Report dives into what’s actually working...
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INSPO
Inspo Incoming: When Your Librarian Is a 50-Foot Robot
December 16, 2025Bold colors. Surprising visuals. A brochure that makes you pause, open, and explore. Discover why the...
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MEET THE MAILERS
Meet The Mailers: Mail In Motion
December 9, 2025In this episode, we talked with OptiGraphics about the company’s lenticular mail pieces.
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INSPO
Reynolds Wrap: Mint Mobile’s Holiday Mail Masterclass
December 2, 2025Sometimes the most memorable direct mail isn’t about selling—it’s about making you stop, smile, and remember.
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RESEARCH & REPORTS
The Year-End Report Every Mail Marketer Should Read
November 26, 2025Packed with real campaign examples, creative inspiration, and data-driven takeaways powered by the Who’s Mailing What!...
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INSPO
A Holiday Heist Worth Studying: Cyber Command Joins Our Inspo Collection
November 26, 2025Cyber Command’s latest mailer twists seasonal cheer into a clever cybersecurity warning. Learn why this postcard...
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RESEARCH & REPORTS
November Edition of Direct Mail Insiders Report: Inspiration & Real Results!
November 6, 2025The latest edition of the Direct Mail Insiders Report is full of real-world takeaways you can...
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INDUSTRY INSIGHTS
Direct Mail Tech: 2025 Realities & What Will Stick in 2026
November 4, 2025Discover which direct mail technologies have truly delivered in 2025—and which ones are set to define...
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WMW! NEWS
DirectMail2.0 Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention
October 22, 2025DM20.ai analyzes campaigns, benchmarks performance against thousands of mailings, and delivers clear, actionable recommendations to help...
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MEET THE MAILERS
Meet The Mailers: Elevating Direct Mail Pieces
October 15, 2025In this episode, we talked with Truly Engaging about the company’s magnetic and sticker mail pieces.
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
August 23, 2021For this article, we closely examined the postcards, envelopes, and self-mailers from 21 industries to understand...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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