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RESEARCH & REPORTS
What’s Inside the May Direct Mail Insiders Monthly Report?
May 12, 2026As customer behavior changes, the strongest marketers aren’t chasing hype — they’re studying what actually drives...
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TIPS & TRICKS
How to Employ the 7 Key Copy Drivers that Make People Act
April 23, 2026After a brief run in the 2010s, Denny Hatch and Paul Bobnak's long-lost "The Secrets of...
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MEET THE MAILERS
Meet the Mailers: A Guiding Light for Direct Marketers is Polaris Direct
April 15, 2026In this episode, we talked with Polaris Direct about how the company has built itself into...
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RESEARCH & REPORTS
Inside the Ideas Driving Direct Mail Right Now
March 31, 2026What are experienced mailers focusing on right now? This month’s Direct Mail Insiders Monthly Report brings...
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INSPO
Ivim Health: Soft Marketing for Weight Loss
March 17, 2026I’ve reviewed a lot of mail over the years with various approaches to weight loss products....
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RESEARCH & REPORTS
Direct Mail That Wins: Strategy, Scale, and Staying Power
March 4, 2026A look inside the March edition of Direct Mail Insiders Monthly Report, where smart tactics meet...
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MEET THE MAILERS
Meet The Mailers: Turning Paper Into Profitable Direct Mail
February 26, 2026In this episode, we talked with Sylvamo about how this paper company works with customers to...
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INSPO
Crutchfield’s Magalog: Where Storytelling Meets Sales
February 16, 2026A perfect blend of storytelling and selling, Crutchfield’s magalog shows how editorial-style direct mail can educate,...
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RESEARCH & REPORTS
From Healthcare to Franchises: What’s Working in Direct Mail Right Now
February 10, 2026Each month, the Direct Mail Insiders Monthly Report highlights real campaigns and real conversations—and February’s edition...
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INDUSTRY INSIGHTS
Retail Direct Mail Playbook: Automation, Attribution, and Scale
February 2, 2026Retail direct mail didn’t disappear — it leveled up, and most marketers haven’t caught up yet.
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
August 23, 2021For this article, we closely examined the postcards, envelopes, and self-mailers from 21 industries to understand...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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