Choosing the Right Direct Mail Format

To make sure that your message creates an impact, you need to choose the right direct mail format. This is often easier said than done. Sure, it seems obvious that…

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Best Practices for Retail Direct Mail

Getting customers to visit your store — whether it’s brick-and-mortar or online — is a challenge that makes retail direct mail such an interesting sector. As a marketer, you have…

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Best Practices for Non-Profit Direct Mail

Since direct mail became a major communications medium, it has been the powerhouse for charities and organizations trying to raise money. That hasn’t changed in our internet age. According to…

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How to Search on Who’s Mailing What!

Searching the Web can be very frustrating. There’s an enormous amount of information out there. But it can’t be useful to you unless you can quickly find what you’re looking…

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Who’s Mailing What! Mail Piece Journey

Gathering, organizing, and presenting all of the data and images you see on Who’s Mailing What! is a very complex process. Like direct mail itself, there’s a lot of science…

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Best Practices for Financial Services Direct Mail

At its heart, marketing financial services is not about cold numbers, like interest rates, or minimum amounts needed for establishing an account. It’s about putting relationships first. Establishing relationships. Nurturing…

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Why You Should Have a Swipe File

As a direct marketer, you face so many challenges in your job. Time, budgets, and creativity are three big ones. But what if I told you there is a solution…

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