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WMW! NEWS
Ask WMW, Your New Direct Mail Research Assistant
June 25, 2026Now you can search the entire Who's Mailing What! database using natural language. Compare campaigns, uncover...
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TIPS & TRICKS
Building a Clean VDP Prepress Workflow for Direct Mail
June 15, 2026A few thousand personalized mail pieces can hide a lot of problems. At 100,000 pieces and...
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RESEARCH & REPORTS
Is Direct Mail at a Crossroads?
June 2, 2026As marketers chase the latest digital trends, hundreds of new advertisers are entering the direct mail...
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MEET THE MAILERS
Meet The Mailers: Finding Hidden Savings in Mail Spend
May 28, 2026In this episode, we talked with Postal Advocate about the company’s work as a managed service...
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RESEARCH & REPORTS
What’s Inside the May Direct Mail Insiders Monthly Report?
May 12, 2026As customer behavior changes, the strongest marketers aren’t chasing hype — they’re studying what actually drives...
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TIPS & TRICKS
How to Employ the 7 Key Copy Drivers that Make People Act
April 23, 2026After a brief run in the 2010s, Denny Hatch and Paul Bobnak's long-lost "The Secrets of...
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MEET THE MAILERS
Meet the Mailers: A Guiding Light for Direct Marketers is Polaris Direct
April 15, 2026In this episode, we talked with Polaris Direct about how the company has built itself into...
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RESEARCH & REPORTS
Inside the Ideas Driving Direct Mail Right Now
March 31, 2026What are experienced mailers focusing on right now? This month’s Direct Mail Insiders Monthly Report brings...
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INSPO
Ivim Health: Soft Marketing for Weight Loss
March 17, 2026I’ve reviewed a lot of mail over the years with various approaches to weight loss products....
