Stories By Paul Bobnak
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RESEARCH & REPORTS
Eco-Friendly Trends in Direct Mail
April 22, 2021In this article, we look at how ecological messages in direct mail have become more common...
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RESEARCH & REPORTS
Should You Still Use Business Reply Mail?
April 1, 2021Our statistics show that use of Business Reply Mail as a response option has declined over...
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TIPS & TRICKS
5 Simple Ways to Improve Your EDDM Postcards (with Examples)
March 5, 2021When you want to easily reach a large group of people, EDDM postcards offer advantages other...
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INDUSTRY INSIGHTS
Retail Direct Mail: Data-Driven Insights and Trends
February 26, 2021Let's look at what’s changed in several key physical and marketing aspects to guide your retail...
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RESEARCH & REPORTS
Direct Mail Marketing during COVID-19: Statistics and Marketing Trends — Part 2
February 2, 2021The ongoing coronavirus pandemic has changed so much about our lives this year, so how has...
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INDUSTRY INSIGHTS
How to Write a Fundraising Letter: Templates and Tips
January 19, 2021Writing a nonprofit donation letter is an art as much as it is a science. Here...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Here are 15 examples, all from our Who’s Mailing What! collection, of SaaS companies that create...
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TIPS & TRICKS
Postcard Marketing Ideas: 6 Tips to Use Postcards Effectively
October 16, 2020Postcard marketing is a highly effective way to promote your business and increase sales. Leverage these...
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WMW! NEWS
Geomarketing: Target Your Direct Mail With Our New Filter
October 9, 2020Who’s Mailing What! has added a new filter that allows you to segment the direct mail...