Stories By Paul Bobnak
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RESEARCH & REPORTS
Back-To-School Marketing: Direct Mail Trends 2020
August 28, 2020The back-to-school shopping season is a great opportunity for direct mail marketing. Learn about how marketers...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
6 Best Practices for Healthcare Direct Mail
August 26, 2020Direct mail can be the perfect channel for so many different kinds of healthcare communication. Here...
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TIPS & TRICKS
Magnet Mail — A Powerful Tool to Build Your Brand and Response
July 30, 2020When you want your direct mail marketing message to last, put it on a magnet. Let’s...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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INDUSTRY INSIGHTS
Nonprofit Direct Mail: Top 5 Best Practices
June 9, 2020Here are five essential tips to help you get started planning and creating direct mail for...
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WMW! NEWS
Who’s Mailing What! Mail Piece Journey
May 4, 2020A quick rundown of all of the steps that go into the Who’s Mailing What! Website....
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TIPS & TRICKS
Why You Should Have a Direct Mail Swipe File
April 15, 2020A swipe file is a collection of advertising and direct marketing creatives that you can tap...
