Stories By Paul Bobnak
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MEET THE MAILERS
Meet the Mailers: Mail with a Personal Touch
August 17, 2023In this episode, we talked with Postalgia about why handwriting works in mail, best practices for...
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INDUSTRY INSIGHTS
B2B Financial Direct Mail: Best Practices and Examples
August 10, 2023Financial services marketing to B2B prospects can be a daunting task. Check out some of the...
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MEET THE MAILERS
Meet the Mailers: Serving SMBs with Direct Mail
July 28, 2023We discussed how Taradel works with small- and medium-sized businesses to find the right channels, including...
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MEET THE MAILERS
Meet the Mailers: Direct Mail in the Customer Journey
June 16, 2023In this episode, we talked with PFL about how different-sized companies deal with challenges, healthcare mail...
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HOW-TOS
How to Maximize Your Mail for Informed Delivery
May 22, 2023Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some...
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MEET THE MAILERS
Meet the Mailers: Promoting USPS Incentives
April 13, 2023In this episode, we talked with the U.S. Postal Service about their incentives program for using...
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MEET THE MAILERS
Meet the Mailers: Collaborating in the Creative Process
April 6, 2023In this episode, we talked with Premier Press about how the company works with clients using...
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MEET THE MAILERS
Meet the Mailers: Data Modeling to Convert Leads
March 8, 2023In this episode, we talked with DK Solutions about how modeling helps response and tips for...
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MEET THE MAILERS
Meet the Mailers: Building Long-Term Customer Relationships
February 6, 2023In this episode, we talked with two executives from NextPage about how the company works with...
