Stories By Paul Bobnak
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INSPO
Ivim Health: Soft Marketing for Weight Loss
March 17, 2026I’ve reviewed a lot of mail over the years with various approaches to weight loss products....
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MEET THE MAILERS
Meet The Mailers: Turning Paper Into Profitable Direct Mail
February 26, 2026In this episode, we talked with Sylvamo about how this paper company works with customers to...
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MEET THE MAILERS
Meet The Mailers: Mail In Motion
December 9, 2025In this episode, we talked with OptiGraphics about the company’s lenticular mail pieces.
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MEET THE MAILERS
Meet The Mailers: Elevating Direct Mail Pieces
October 15, 2025In this episode, we talked with Truly Engaging about the company’s magnetic and sticker mail pieces.
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MEET THE MAILERS
Meet The Mailers: Tapping Website Visitor Data
September 2, 2025In this episode, we talked with Path2Response about the company’s data solutions for direct mail campaigns.
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INSPO
Prime Time for Amazon’s Credit Card
August 6, 2025This piece earns its spot in our Inspo Collection because Amazon and Chase aren’t afraid of...
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MEET THE MAILERS
Meet The Mailers: Cards That Drive Direct Mail
July 31, 2025In this episode, we talked with MCT about the company’s production of plastic and paper cards...
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MEET THE MAILERS
Meet The Mailers: Mail That Demands Attention
June 26, 2025In this episode, we talked with ShipShapes about the company’s pioneering shaped direct mailers.
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INSPO
B2B Marketer Practices What It Preaches
June 18, 2025It’s often the case that companies that sell products or services to other businesses don’t follow...
