Stories By Paul Bobnak
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MEET THE MAILERS
Meet the Mailers: Raising Direct Mail Response with Embellishments
December 8, 2023In this episode, we talked with Kenmore Envelope about embellishments the company incorporates in its high-end...
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MEET THE MAILERS
Meet the Mailers: Direct Mail & The Power of Scent
November 30, 2023In this episode, we discussed the benefits of using scents in your direct mail and print...
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INDUSTRY INSIGHTS
Senior Living Direct Mail: Best Practices & Examples
November 15, 2023In this article, we collected 13 best practices for senior living direct mail, all accompanied by...
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MEET THE MAILERS
Meet the Mailers: Elevating Brand with Direct Mail
October 27, 2023In this episode, we talked with Southeastern Printing about how they provide direct mail that helps...
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MEET THE MAILERS
Meet the Mailers: The Value of Accurate Direct Mail Data
October 17, 2023In this episode, we talked with Melissa about data and its role in direct mail, the...
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INDUSTRY INSIGHTS
7 Top Direct Mail Tips for Year-End Fundraising
September 25, 2023In this article, we’ll consider some best practices used to raise money for non-profits using direct...
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MEET THE MAILERS
Meet the Mailers: Digital Intelligence for Print Insights
September 21, 2023In this episode, we chatted with CohereOne about how the company has evolved in recent years...
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MEET THE MAILERS
Meet the Mailers: 2 Keys to Production Success
August 31, 2023In this episode, we talked with RWT Production about how the firm works with marketers, nonprofits,...
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INDUSTRY INSIGHTS
Medicare Direct Mail Best Practices and Examples
August 24, 2023Direct mail is a popular channel for marketing medical insurance plans. Let's look at some best...
