Stories By Guest author
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TIPS & TRICKS
10 Common Mistakes to Avoid in Your Direct Mail Campaign
June 27, 2023In this article, we explore some common issues to avoid when launching your direct mail campaign...
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INDUSTRY INSIGHTS
5 Ways Data Modeling Can Increase Campaign ROI
June 7, 2023How can businesses use data to improve their marketing campaigns? Here are 5 proven ways.
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HOW-TOS
How To Create Powerful Moments with Direct Mail — and Why
June 1, 2023It’s no secret that life is defined by moments. Learn how to leverage direct mail marketing...
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TIPS & TRICKS
Generate Response with These CTA Best Practices
May 3, 2023This article shares some best practices for creating effective CTAs built for response, along with examples...
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INDUSTRY INSIGHTS
Revolutionizing Direct Mail: How AI is Transforming the Industry
March 29, 2023With the ability to analyze data, segment audiences, and personalize content at scale, AI is revolutionizing...
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INDUSTRY INSIGHTS
Ways Email and Direct Mail Marketing Can Complement One Another
February 16, 2023Let’s analyze why and how a combined email and direct mail marketing strategy can help take...
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INDUSTRY INSIGHTS
8 Examples of Real Estate Postcards
November 28, 2022In this article, you'll find eight examples of real estate postcards that are sure to stick...
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INDUSTRY INSIGHTS
The Best Ways to Plan & Optimize Your GivingTuesday Fundraising
October 11, 20222022 is positioned to be an even stronger year of giving. Here are eight GivingTuesday strategies...
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TIPS & TRICKS
5 Examples of Using Testimonials in Direct Mail
May 20, 2022This article will share examples of how brands are leveraging customer testimonials in direct mail to...
