Stories By Guest author
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INSPO
A Postcard with Two Jobs: USPS Confirms and Advertisers Convert
September 22, 2025What if a simple USPS change-of-address postcard could do double duty—verify addresses and drive targeted marketing?...
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INDUSTRY INSIGHTS
Trust, Transparency, and Direct Mail: Why Consumers Respond to Sensitive Messaging
September 8, 2025In this article, we will look at how direct mail can help build trust and transparency...
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INDUSTRY INSIGHTS
Enhancing Road Safety Campaigns with Targeted Mail Outreach
September 5, 2025In this article, we’ll discuss how targeted mail strategies can strengthen road safety initiatives and effectively...
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INDUSTRY INSIGHTS
Why Direct Mail Still Works in 2025
August 28, 2025With higher open rates than email, stronger recall, and seamless integration tools like QR codes and...
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HOW-TOS
How Direct Mail Captures Attention Amid Regional Awareness Campaigns
July 24, 2025When urgency meets information overload, direct mail delivers clarity. For regional awareness campaigns facing time-sensitive issues,...
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HOW-TOS
How Direct Mail Enhances Omnichannel Strategies in Financial Sector
July 15, 2025Explore how direct mail enhances omnichannel messaging for financial institutions, boosting trust, compliance, and personalization across...
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INDUSTRY INSIGHTS
The Future of Direct Mail: How AI Is Revolutionizing Print Marketing
June 13, 2025AI helps brands make every mail piece count with timely, relevant messages that feel personal and...
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HOW-TOS
How is Direct Mail Marketing Used in Telecommunications?
April 29, 2025With so many ways to communicate with your customers, it can be easy to rely on...
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HOW-TOS
How to Budget for a Successful Direct Mail Marketing Campaign
March 20, 2025When handled correctly, direct mail marketing is a tried and tested method that can yield big...
