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INSPO
Reynolds Wrap: Mint Mobile’s Holiday Mail Masterclass
December 2, 2025Sometimes the most memorable direct mail isn’t about selling—it’s about making you stop, smile, and remember.
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RESEARCH & REPORTS
The Year-End Report Every Mail Marketer Should Read
November 26, 2025Packed with real campaign examples, creative inspiration, and data-driven takeaways powered by the Who’s Mailing What!...
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INSPO
A Holiday Heist Worth Studying: Cyber Command Joins Our Inspo Collection
November 26, 2025Cyber Command’s latest mailer twists seasonal cheer into a clever cybersecurity warning. Learn why this postcard...
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RESEARCH & REPORTS
November Edition of Direct Mail Insiders Report: Inspiration & Real Results!
November 6, 2025The latest edition of the Direct Mail Insiders Report is full of real-world takeaways you can...
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INDUSTRY INSIGHTS
Direct Mail Tech: 2025 Realities & What Will Stick in 2026
November 4, 2025Discover which direct mail technologies have truly delivered in 2025—and which ones are set to define...
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WMW! NEWS
DirectMail2.0 Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention
October 22, 2025DM20.ai analyzes campaigns, benchmarks performance against thousands of mailings, and delivers clear, actionable recommendations to help...
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MEET THE MAILERS
Meet The Mailers: Elevating Direct Mail Pieces
October 15, 2025In this episode, we talked with Truly Engaging about the company’s magnetic and sticker mail pieces.
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RESEARCH & REPORTS
Keep the Momentum: Direct Mail Insiders October 2025 Report
October 10, 2025It's time to download the October edition of the Direct Mail Insiders Report! This month, we...
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INSPO
A Postcard with Two Jobs: USPS Confirms and Advertisers Convert
September 22, 2025What if a simple USPS change-of-address postcard could do double duty—verify addresses and drive targeted marketing?...
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INDUSTRY INSIGHTS
Trust, Transparency, and Direct Mail: Why Consumers Respond to Sensitive Messaging
September 8, 2025In this article, we will look at how direct mail can help build trust and transparency...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
August 23, 2021For this article, we closely examined the postcards, envelopes, and self-mailers from 21 industries to understand...
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