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INSPO
A Postcard with Two Jobs: USPS Confirms and Advertisers Convert
September 22, 2025What if a simple USPS change-of-address postcard could do double duty—verify addresses and drive targeted marketing?...
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INDUSTRY INSIGHTS
Trust, Transparency, and Direct Mail: Why Consumers Respond to Sensitive Messaging
September 8, 2025In this article, we will look at how direct mail can help build trust and transparency...
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INDUSTRY INSIGHTS
Enhancing Road Safety Campaigns with Targeted Mail Outreach
September 5, 2025In this article, we’ll discuss how targeted mail strategies can strengthen road safety initiatives and effectively...
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MEET THE MAILERS
Meet The Mailers: Tapping Website Visitor Data
September 2, 2025In this episode, we talked with Path2Response about the company’s data solutions for direct mail campaigns.
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RESEARCH & REPORTS
Spreading the Word on Direct Mail: WMW & DM20 Join Forces with Direct Mail Insiders
August 28, 2025Download the Direct Mail Insiders September 2025 Report below, and keep the tradition of print alive...
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INDUSTRY INSIGHTS
Why Direct Mail Still Works in 2025
August 28, 2025With higher open rates than email, stronger recall, and seamless integration tools like QR codes and...
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INDUSTRY INSIGHTS
Top 10 Best Practices for Real Estate Direct Mail Campaigns
August 18, 2025Direct mail continues to deliver powerful results for real estate in 2025—especially when combined with smart...
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INDUSTRY INSIGHTS
Mail It or Fail It? Judge Real Campaigns LIVE!
August 14, 2025Real mail. Real opinions. Watch marketing hits and misses go head-to-head in this live creative showdown.
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INSPO
Prime Time for Amazon’s Credit Card
August 6, 2025This piece earns its spot in our Inspo Collection because Amazon and Chase aren’t afraid of...
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MEET THE MAILERS
Meet The Mailers: Cards That Drive Direct Mail
July 31, 2025In this episode, we talked with MCT about the company’s production of plastic and paper cards...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....
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