All posts tagged "Trends"
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MEET THE MAILERS
Meet The Mailers: Using Embellishments to Spark Engagement
May 30, 2025In this episode, we talked with FSEA about the organization’s work to help member companies use...
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INSPO
Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool
May 20, 2025Brochures often do the heavy lifting in direct mail. Think of them as the visual backup...
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INDUSTRY INSIGHTS
6 Legendary Direct Mail Campaigns That Changed the Marketing Game
May 1, 2025Our world is increasingly dominated by digital noise, yet direct mail has a history of cutting...
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HOW-TOS
How is Direct Mail Marketing Used in Telecommunications?
April 29, 2025With so many ways to communicate with your customers, it can be easy to rely on...
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HOW-TOS
How to Budget for a Successful Direct Mail Marketing Campaign
March 20, 2025When handled correctly, direct mail marketing is a tried and tested method that can yield big...
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INDUSTRY INSIGHTS
Women’s History Month: Celebrating the Pioneering Women of the Postal Industry
March 10, 2025March is Women’s History Month, a time to recognize and celebrate the contributions of women throughout...
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HOW-TOS
How to Use the Halo Effect in Direct Mail Marketing
March 3, 2025In marketing, perception is everything. The way customers perceive your brand influences their decision-making, often beyond...
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INSPO
Celebrating Creative Direct Mail with New Inspo Collection
October 31, 2024We’re thrilled to share that we’re beginning to build a brand new “Direct Mail Inspo Collection”...
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HOW-TOS
How to Reach New Customers in a Digital Age with Direct Mail Marketing
July 25, 2024Technology has significantly influenced how organizations do their marketing strategies in today’s rapidly advancing digital age....
