All posts tagged "Trends"
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HOW-TOS
How to Budget for a Successful Direct Mail Marketing Campaign
March 20, 2025When handled correctly, direct mail marketing is a tried and tested method that can yield big...
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INDUSTRY INSIGHTS
Women’s History Month: Celebrating the Pioneering Women of the Postal Industry
March 10, 2025March is Women’s History Month, a time to recognize and celebrate the contributions of women throughout...
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HOW-TOS
How to Use the Halo Effect in Direct Mail Marketing
March 3, 2025In marketing, perception is everything. The way customers perceive your brand influences their decision-making, often beyond...
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INSPO
Celebrating Creative Direct Mail with New Inspo Collection
October 31, 2024We’re thrilled to share that we’re beginning to build a brand new “Direct Mail Inspo Collection”...
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HOW-TOS
How to Reach New Customers in a Digital Age with Direct Mail Marketing
July 25, 2024Technology has significantly influenced how organizations do their marketing strategies in today’s rapidly advancing digital age....
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INDUSTRY INSIGHTS
Moving Direct Mail Into the Future
May 28, 2024It’s been said that the only constant is change, and despite the conventional wisdom, it is...
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WMW! NEWS
Who’s Mailing What! Acquired by DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database
May 9, 2024Clearwater, Fla., May 8, 2024 — 40-year-old mailing institution Who’s Mailing What! (WMW), a direct mail...
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RESEARCH & REPORTS
2024 Direct Mail Design Trends
February 22, 2024This article will explore which key mail elements leave a lasting impression on the audience, as...
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RESEARCH & REPORTS
Direct Mail Trends and Predictions for 2024
December 20, 2023These 12 trends represent a good cross-section of what’s going on in the direct mail marketplace.
