All posts tagged "paul bobnak"
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MEET THE MAILERS
Meet The Mailers: Learn First, Test Smarter
July 14, 2026In this episode, we talked with Quad about the company’s innovative approach that can predict winning...
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TIPS & TRICKS
How to Employ the 7 Key Copy Drivers that Make People Act
April 23, 2026After a brief run in the 2010s, Denny Hatch and Paul Bobnak's long-lost "The Secrets of...
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MEET THE MAILERS
Meet the Mailers: A Guiding Light for Direct Marketers is Polaris Direct
April 15, 2026In this episode, we talked with Polaris Direct about how the company has built itself into...
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MEET THE MAILERS
Meet The Mailers: Turning Paper Into Profitable Direct Mail
February 26, 2026In this episode, we talked with Sylvamo about how this paper company works with customers to...
