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MEET THE MAILERS
Meet the Mailers: Direct Mail in the Customer Journey
June 16, 2023In this episode, we talked with PFL about how different-sized companies deal with challenges, healthcare mail...
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TESTIMONIALS
Who’s Mailing What! Is an Essential Service to Stay On Top of Industry Trends
June 13, 2023"As direct mail makes a comeback, marketers should make it their business to check out Who's...
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INDUSTRY INSIGHTS
5 Ways Data Modeling Can Increase Campaign ROI
June 7, 2023How can businesses use data to improve their marketing campaigns? Here are 5 proven ways.
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HOW-TOS
How To Create Powerful Moments with Direct Mail — and Why
June 1, 2023It’s no secret that life is defined by moments. Learn how to leverage direct mail marketing...
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HOW-TOS
How to Maximize Your Mail for Informed Delivery
May 22, 2023Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some...
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TIPS & TRICKS
Generate Response with These CTA Best Practices
May 3, 2023This article shares some best practices for creating effective CTAs built for response, along with examples...
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MEET THE MAILERS
Meet the Mailers: Promoting USPS Incentives
April 13, 2023In this episode, we talked with the U.S. Postal Service about their incentives program for using...
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MEET THE MAILERS
Meet the Mailers: Collaborating in the Creative Process
April 6, 2023In this episode, we talked with Premier Press about how the company works with clients using...
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INDUSTRY INSIGHTS
Revolutionizing Direct Mail: How AI is Transforming the Industry
March 29, 2023With the ability to analyze data, segment audiences, and personalize content at scale, AI is revolutionizing...
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MEET THE MAILERS
Meet the Mailers: Data Modeling to Convert Leads
March 8, 2023In this episode, we talked with DK Solutions about how modeling helps response and tips for...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
August 23, 2021For this article, we closely examined the postcards, envelopes, and self-mailers from 21 industries to understand...
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