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TIPS & TRICKS
New Movers Direct Mail Best Practices and Examples
September 27, 2023This article will discuss the best practices for creating a successful new mover's direct mail campaign...
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INDUSTRY INSIGHTS
7 Top Direct Mail Tips for Year-End Fundraising
September 25, 2023In this article, we’ll consider some best practices used to raise money for non-profits using direct...
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MEET THE MAILERS
Meet the Mailers: Digital Intelligence for Print Insights
September 21, 2023In this episode, we chatted with CohereOne about how the company has evolved in recent years...
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MEET THE MAILERS
Meet the Mailers: 2 Keys to Production Success
August 31, 2023In this episode, we talked with RWT Production about how the firm works with marketers, nonprofits,...
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INDUSTRY INSIGHTS
Medicare Direct Mail Best Practices and Examples
August 24, 2023Direct mail is a popular channel for marketing medical insurance plans. Let's look at some best...
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MEET THE MAILERS
Meet the Mailers: Mail with a Personal Touch
August 17, 2023In this episode, we talked with Postalgia about why handwriting works in mail, best practices for...
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INDUSTRY INSIGHTS
B2B Financial Direct Mail: Best Practices and Examples
August 10, 2023Financial services marketing to B2B prospects can be a daunting task. Check out some of the...
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MEET THE MAILERS
Meet the Mailers: Serving SMBs with Direct Mail
July 28, 2023We discussed how Taradel works with small- and medium-sized businesses to find the right channels, including...
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TIPS & TRICKS
Direct Mail Experts Answer the Three Most-Asked Customer Questions
July 14, 2023PFL’s customer-experience experts answer the 3 FAQs about ways to reach people, a cookieless future, and...
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TIPS & TRICKS
10 Common Mistakes to Avoid in Your Direct Mail Campaign
June 27, 2023In this article, we explore some common issues to avoid when launching your direct mail campaign...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
August 23, 2021For this article, we closely examined the postcards, envelopes, and self-mailers from 21 industries to understand...
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