Stories By Paul Bobnak
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MEET THE MAILERS
Meet the Mailers: Extending Your Brand with QR Codes
February 26, 2024In this episode, we talked with Flowcode about how the company’s QR codes can build engagement...
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INDUSTRY INSIGHTS
Consumer Services Direct Mail Best Practices & Examples
January 30, 2024In this article, we collected 15 best practices for consumer services direct mail, all accompanied by...
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MEET THE MAILERS
Meet the Mailers: How to Offset Upcoming Postage Increases
January 9, 2024In this episode, we talked with BCC Software about how mailers can control their costs during...
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RESEARCH & REPORTS
Direct Mail Trends and Predictions for 2024
December 20, 2023These 12 trends represent a good cross-section of what’s going on in the direct mail marketplace.
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MEET THE MAILERS
Meet the Mailers: Raising Direct Mail Response with Embellishments
December 8, 2023In this episode, we talked with Kenmore Envelope about embellishments the company incorporates in its high-end...
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MEET THE MAILERS
Meet the Mailers: Direct Mail & The Power of Scent
November 30, 2023In this episode, we discussed the benefits of using scents in your direct mail and print...
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INDUSTRY INSIGHTS
Senior Living Direct Mail: Best Practices & Examples
November 15, 2023In this article, we collected 13 best practices for senior living direct mail, all accompanied by...
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MEET THE MAILERS
Meet the Mailers: Elevating Brand with Direct Mail
October 27, 2023In this episode, we talked with Southeastern Printing about how they provide direct mail that helps...
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MEET THE MAILERS
Meet the Mailers: The Value of Accurate Direct Mail Data
October 17, 2023In this episode, we talked with Melissa about data and its role in direct mail, the...
