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INDUSTRY INSIGHTS
5 Ways Data Modeling Can Increase Campaign ROI
June 7, 2023How can businesses use data to improve their marketing campaigns? Here are 5 proven ways.
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HOW-TOS
How To Create Powerful Moments with Direct Mail — and Why
June 1, 2023It’s no secret that life is defined by moments. Learn how to leverage direct mail marketing...
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HOW-TOS
How to Maximize Your Mail for Informed Delivery
May 22, 2023Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some...
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TIPS & TRICKS
Generate Response with These CTA Best Practices
May 3, 2023This article shares some best practices for creating effective CTAs built for response, along with examples...
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MEET THE MAILERS
Meet the Mailers: Promoting USPS Incentives
April 13, 2023In this episode, we talked with the U.S. Postal Service about their incentives program for using...
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MEET THE MAILERS
Meet the Mailers: Collaborating in the Creative Process
April 6, 2023In this episode, we talked with Premier Press about how the company works with clients using...
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INDUSTRY INSIGHTS
Revolutionizing Direct Mail: How AI is Transforming the Industry
March 29, 2023With the ability to analyze data, segment audiences, and personalize content at scale, AI is revolutionizing...
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MEET THE MAILERS
Meet the Mailers: Data Modeling to Convert Leads
March 8, 2023In this episode, we talked with DK Solutions about how modeling helps response and tips for...
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INDUSTRY INSIGHTS
Ways Email and Direct Mail Marketing Can Complement One Another
February 16, 2023Let’s analyze why and how a combined email and direct mail marketing strategy can help take...
