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HOW-TOS
Scaling up Your Outreach Strategy: 5 Ways to Get Attention from High-Quality Prospects
January 11, 2022In this article, we will discuss the many ways in which direct mail (DM) service providers...
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MEET THE MAILERS
Meet the Mailers: Why Handwritten Direct Mail Works
December 17, 2021In our 5th episode, I talked with Ryan Hartman, Founder & CMO of Thanks.io. Much of...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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MEET THE MAILERS
Meet the Mailers: Creating Personalized Direct Mail
December 9, 2021In our 4th episode, I talked to Michelle Fuchs, Mail Account Manager for IWCO Direct. We've...
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MEET THE MAILERS
Meet the Mailers: Trends in B2B Direct Mail
November 23, 2021In this episode, I chatted with Mike Gunderson about what works in B2B direct mail and...
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INDUSTRY INSIGHTS
5 Best Practices for Financial Services Direct Mail
November 23, 2021Marketing financial services is all about establishing, nurturing, and building lifetime relationships. Learn how to use...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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MEET THE MAILERS
Meet the Mailers: Data-Driven Direct Mail
November 12, 2021In this episode, I chatted with NaviStone's Angie Arnspiger about the end of third-party cookies, direct...
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MEET THE MAILERS
Meet the Mailers: Why are Postcards So Effective?
October 26, 2021To kick off our new interview series, PostcardMania’s Joy Gendusa shares some secrets of postcard marketing...
