If you want theories, you can find those anywhere. If you want to see what’s actually working in direct mail right now—with real examples, real numbers, and real conversations—this month’s report is worth your time.
The February 2026 edition of the Direct Mail Insiders Monthly Report leans heavily into practical application. From healthcare marketers using mail to drive measurable results, to thoughtful analysis of standout mail pieces, this issue is packed with ideas you can borrow, test, and improve.
Here’s a quick look at what’s inside.
Feature Article: Healthcare Marketing Through Direct Mail
Healthcare marketing comes with unique challenges—trust, compliance, sensitivity, and high stakes.
This month’s feature dives deep into how healthcare organizations are successfully using direct mail to cut through noise, educate patients, and drive action. The article includes specific campaign examples along with detailed guidance on messaging, format, timing, and strategy. If you market in healthcare—or any regulated industry—the lessons here go far beyond theory.
Call Notes: Real Campaign Results, Live Discussion
This section is exactly what it sounds like—and one of the most valuable parts of the report.
A real direct mail advertiser shares actual campaign results, followed by an open group discussion that breaks down what worked, what didn’t, and why. Think of it as show and tell for grown-up marketers, capped off with expert commentary from The Davids, who add context, perspective, and tactical advice you can apply immediately.
Mailing of the Month: Simple Fast Loans (Atlanta, GA)
Every detail matters in direct mail—and this month’s Mailing of the Month proves it.
The report takes a close look at a campaign from Simple Fast Loans in Atlanta, dissecting everything from the imagery and copy to the envelope and overall presentation. It’s a masterclass in how thoughtful design and messaging choices work together to grab attention and drive response.
Beyond the Mailbox: Franchises, Novelty Brands, and Crumbl Cookies
In this edition of Beyond the Mailbox, the conversation turns to the franchise model and novelty-driven businesses.
Using Crumbl Cookies as a focal point, the article explores how these brands use marketing experiences—often fueled by direct mail—to create buzz, consistency, and repeat engagement across locations. It’s a smart look at where brand experience and physical marketing intersect.
Making an Experience: McDonald’s Savings Booklets
McDonald’s doesn’t just send offers—they create rituals.
This article examines how McDonald’s uses savings booklets to turn mail into an experience customers recognize, expect, and use. It’s a reminder that sometimes the most effective mail isn’t flashy—it’s familiar, useful, and perfectly timed.
The Send Off: Stoic Principles for Modern Business
The report closes with The Send Off, a thoughtful piece on how ancient Stoic philosophy can inform modern business decisions.
In a world of constant change and uncertainty, the article offers a grounded perspective on focus, discipline, and long-term thinking—principles that resonate far beyond marketing.
Download the Full February 2026 Report (Free)
This overview only scratches the surface.
The February 2026 Direct Mail Insiders Report includes deeper analysis, richer examples, and insights you won’t find in a quick skim. If you want to sharpen your thinking, improve your campaigns, and learn from what others are doing right now, this is one to read.
👉 Download the full report for free.
And if you’d like to receive a monthly physical copy of the Direct Mail Insiders Monthly Report—or get access to additional opportunities, insights, and direct mail goodies—reach out directly to The Direct Mail Insiders to learn more.
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