Mail It or Fail It? Judge Real Campaigns LIVE!

Think of it as a reality show for direct mail—minus the roses, but with way more paper cuts.

We cracked open the legendary Who’s Mailing What! archive to uncover campaigns that dazzled, flopped, or left us wondering, “Did anyone proofread this?” Then, we put them under the microscope for a live audience, debating the genius moves and the epic misfires.

You’ll witness marketing brilliance, questionable design choices, and the occasional “what were they thinking?” moment. No sales pitches. No polite nodding. Just real talk from people who live and breathe direct mail—plus some brutally honest feedback you won’t hear at a conference.

• Which campaigns were worth every postage stamp?

• Which ones should’ve been returned to sender?

• And how would YOU have saved them from the recycling bin?

Expect candid commentary, spirited debates, and creative takeaways you can actually use (or avoid).

Your panel of mail critics:

• Brad Kugler – CEO, DirectMail2.0 & Who’s Mailing What!

• Morgan DiGiorgio – Chief Revenue Officer, DirectMail2.0 & Who’s Mailing What!

• Brent Hagan – Chief Supply Chain Officer, Lob

• David Baldaro – Marketing Manager, XMPie

• David Foley – Partner, DirectMailInsiders.com

Want to play judge yourself?
This webinar was just a taste of the treasures (and train wrecks) in the Who’s Mailing What! archive. Sign up for a free trial and explore thousands of real direct mail pieces from brands across every industry. Be your own critic, get inspired, and pick up lessons—both brilliant and cautionary—that you can put to work in your own campaigns.