INDUSTRY INSIGHTS
Women’s History Month: Celebrating the Pioneering Women of the Postal Industry
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WMW! NEWS
Competiscan vs Who’s Mailing What! Comparison
April 20, 2021This article compares the functionality of Who’s Mailing What! and Competiscan to identify which product provides...
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WMW! NEWS
Who’s Mailing What! and Comperemedia Comparison
April 19, 2021This article is a side-by-side comparison of two direct marketing intelligence tools, Who’s Mailing What! and...
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HOW-TOS
How to Design a Top-Performing Direct Mail Template?
April 14, 2021To create a top-performing direct mail campaign requires learning from others to avoid investing serious cash...
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TIPS & TRICKS
8 Direct Mail Envelope Ideas to Boost Your Open Rate [+22 Examples]
April 8, 2021In this article, we will discuss how you can use these direct mail envelope ideas to...
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RESEARCH & REPORTS
Should You Still Use Business Reply Mail?
April 1, 2021Our statistics show that use of Business Reply Mail as a response option has declined over...
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INDUSTRY INSIGHTS
7 Ways Dental Postcards Can Transform Your Business
March 17, 2021In this article, we delve deeper into what makes your dental postcards a success and look...
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TIPS & TRICKS
5 Simple Ways to Improve Your EDDM Postcards (with Examples)
March 5, 2021When you want to easily reach a large group of people, EDDM postcards offer advantages other...
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INDUSTRY INSIGHTS
Retail Direct Mail: Data-Driven Insights and Trends
February 26, 2021Let's look at what’s changed in several key physical and marketing aspects to guide your retail...
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INDUSTRY INSIGHTS
Insurance Direct Mail Marketing: Tips and Best Practices
February 11, 2021We hope these tips and the insurance direct mail samples can help you formulate a communication...
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TESTIMONIALS
Who’s Mailing What! Inspired a Significant Increase in Revenue for ADRA
February 10, 2021"This spark of inspiration helped make the world a better place"- learn more about how ADRA...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....
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