When you have a house and property to sell, it helps to use direct mail to get the job done. Buyers are looking for information — and a lot more…
Back to School — Heading back or logging in, the new year starts here.” Kohl’s direct mail piece, July 2020 The back-to-school shopping season — the year’s second biggest driver…
Words mean power. When you use the right words in your direct mail, you can enlighten minds, move hearts, and open wallets. Many marketers start by basing their copy on…
Did you know that healthcare makes up just over 17% of the American economy? We all have to make decisions at some point affecting our personal well-being, as well as…
When you want your direct mail marketing message to last, put it on a magnet. This simple promotional product is one of the most popular tools for acquiring as well…
To make sure that your message creates an impact, you need to choose the right direct mail format. This is often easier said than done. Sure, it seems obvious that…
Getting customers to visit your store — whether it’s brick-and-mortar or online — is a challenge that makes retail direct mail such an interesting sector. As a marketer, you have…
As COVID-19 has raged across America and the world, it’s had a measurable effect on the amount of mail sent by marketers and received by our nationwide Who’s Mailing What!…
Since direct mail became a major communications medium, it has been the powerhouse for charities and organizations trying to raise money. That hasn’t changed in our internet age. According to…