When you want your direct mail marketing message to last, put it on a magnet. This simple promotional product is one of the most popular tools for acquiring as well…

To make sure that your message creates an impact, you need to choose the right direct mail format. This is often easier said than done. Sure, it seems obvious that…

Getting customers to visit your store — whether it’s brick-and-mortar or online — is a challenge that makes retail direct mail such an interesting sector. As a marketer, you have…

As COVID-19 has raged across America and the world, it’s had a measurable effect on the amount of mail sent by marketers and received by our nationwide Who’s Mailing What!…

Since direct mail became a major communications medium, it has been the powerhouse for charities and organizations trying to raise money. That hasn’t changed in our internet age. According to…

Searching the Web can be very frustrating. There’s an enormous amount of information out there. But it can’t be useful to you unless you can quickly find what you’re looking…

Gathering, organizing, and presenting all of the data and images you see on Who’s Mailing What! is a very complex process. Like direct mail itself, there’s a lot of science…

At its heart, marketing financial services is not about cold numbers, like interest rates, or minimum amounts needed for establishing an account. It’s about putting relationships first. Establishing relationships. Nurturing…

As a direct marketer, you face so many challenges in your job. Time, budgets, and creativity are three big ones. But what if I told you there is a solution…