As COVID-19 has raged across America and the world, it’s had a measurable effect on the amount of mail sent by marketers and received by our nationwide Who’s Mailing What…
Gathering, organizing, and presenting all of the data and images you see on Who’s Mailing What! is a very complex process. Like direct mail itself, there’s a lot of science…
At its heart, marketing financial services is not about cold numbers, like interest rates, or minimum amounts needed for establishing an account. It’s about putting relationships first. Establishing relationships. Nurturing…
As a direct marketer, you face so many challenges in your job. Time, budgets, and creativity are three big ones. But what if I told you there is a solution…
When you want to motivate your prospects to buy your products and services, nothing works as well as using emotion. People are not machines, or Star Trek’s Vulcans. We are…
Today’s marketers have an amazing variety of digital and print communications tools at their disposal, some of which were barely possible just a few years ago. When it comes to…