Stories By Paul Bobnak
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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INDUSTRY INSIGHTS
Nonprofit Direct Mail: Top 5 Best Practices
June 9, 2020Here are five essential tips to help you get started planning and creating direct mail for...
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WMW! NEWS
Who’s Mailing What! Mail Piece Journey
May 4, 2020A quick rundown of all of the steps that go into the Who’s Mailing What! Website....
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TIPS & TRICKS
Why You Should Have a Direct Mail Swipe File
April 15, 2020A swipe file is a collection of advertising and direct marketing creatives that you can tap...
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TIPS & TRICKS
Emotional Marketing: Using Emotions in Direct Mail Copy
April 15, 2020When you want to motivate your prospects to buy your products and services, nothing works as...
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WMW! NEWS
Tap Into Your Creativity and Find Inspiration with WMW!
April 14, 2020Find out how WMW! can help you find inspiration, gain competitive marketing intelligence and get new...
