Stories By Michelle Bocchino
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WMW! NEWS
DirectMail2.0 Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention
October 22, 2025DM20.ai analyzes campaigns, benchmarks performance against thousands of mailings, and delivers clear, actionable recommendations to help...
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RESEARCH & REPORTS
Keep the Momentum: Direct Mail Insiders October 2025 Report
October 10, 2025It's time to download the October edition of the Direct Mail Insiders Report! This month, we...
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RESEARCH & REPORTS
Spreading the Word on Direct Mail: WMW & DM20 Join Forces with Direct Mail Insiders
August 28, 2025Download the Direct Mail Insiders September 2025 Report below, and keep the tradition of print alive...
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INDUSTRY INSIGHTS
Top 10 Best Practices for Real Estate Direct Mail Campaigns
August 18, 2025Direct mail continues to deliver powerful results for real estate in 2025—especially when combined with smart...
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INDUSTRY INSIGHTS
Mail It or Fail It? Judge Real Campaigns LIVE!
August 14, 2025Real mail. Real opinions. Watch marketing hits and misses go head-to-head in this live creative showdown.
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INSPO
Hot, Cheesy, and Full of Cheer: Why Christmas in July Mail Works
July 9, 2025When Five Star Pizza ditched the typical coupon sheet for a cheeky “Christmas in July” greeting...
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INDUSTRY INSIGHTS
6 Legendary Direct Mail Campaigns That Changed the Marketing Game
May 1, 2025Our world is increasingly dominated by digital noise, yet direct mail has a history of cutting...
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INDUSTRY INSIGHTS
Women’s History Month: Celebrating the Pioneering Women of the Postal Industry
March 10, 2025March is Women’s History Month, a time to recognize and celebrate the contributions of women throughout...
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HOW-TOS
How to Use the Halo Effect in Direct Mail Marketing
March 3, 2025In marketing, perception is everything. The way customers perceive your brand influences their decision-making, often beyond...
