Stories By Michelle Bocchino
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INDUSTRY INSIGHTS
Top 10 Best Practices for Real Estate Direct Mail Campaigns
August 18, 2025Direct mail continues to deliver powerful results for real estate in 2025—especially when combined with smart...
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INDUSTRY INSIGHTS
Mail It or Fail It? Judge Real Campaigns LIVE!
August 14, 2025Real mail. Real opinions. Watch marketing hits and misses go head-to-head in this live creative showdown.
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INSPO
Hot, Cheesy, and Full of Cheer: Why Christmas in July Mail Works
July 9, 2025When Five Star Pizza ditched the typical coupon sheet for a cheeky “Christmas in July” greeting...
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INDUSTRY INSIGHTS
6 Legendary Direct Mail Campaigns That Changed the Marketing Game
May 1, 2025Our world is increasingly dominated by digital noise, yet direct mail has a history of cutting...
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INDUSTRY INSIGHTS
Women’s History Month: Celebrating the Pioneering Women of the Postal Industry
March 10, 2025March is Women’s History Month, a time to recognize and celebrate the contributions of women throughout...
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HOW-TOS
How to Use the Halo Effect in Direct Mail Marketing
March 3, 2025In marketing, perception is everything. The way customers perceive your brand influences their decision-making, often beyond...
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INSPO
Celebrating Creative Direct Mail with New Inspo Collection
October 31, 2024We’re thrilled to share that we’re beginning to build a brand new “Direct Mail Inspo Collection”...
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WMW! NEWS
Who’s Mailing What! Acquired by DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database
May 9, 2024Clearwater, Fla., May 8, 2024 — 40-year-old mailing institution Who’s Mailing What! (WMW), a direct mail...
