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TIPS & TRICKS
5 Examples of Using Testimonials in Direct Mail
May 20, 2022This article will share examples of how brands are leveraging customer testimonials in direct mail to...
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MEET THE MAILERS
Meet the Mailers: Smart Audience Targeting
April 27, 2022In this episode, I talked with TRAK Data about challenges faced by marketers today, good news...
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MEET THE MAILERS
Meet the Mailers: Integrating Direct Mail and Digital Marketing
April 21, 2022In this episode, I talked with SeQuel Response about the evolution of direct mail in recent...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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MEET THE MAILERS
Meet the Mailers: Driving ROI with Direct Mail Automation
February 18, 2022In this episode, I talked with Lob about how companies can connect - and reconnect -...
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HOW-TOS
The Whys and Hows of Competitive Research: a Guide For Your Next Direct Mail Campaign
February 17, 2022Competitive research is essential for many reasons. Let's explore what insights you may get by researching...
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MEET THE MAILERS
Meet the Mailers: Understanding the Campaign Supply Chain
February 10, 2022In this episode, I talked with PCI about direct mail best practices and how USPS promotions...
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MEET THE MAILERS
Meet the Mailers: Successful Data Modeling
January 24, 2022In this episode, I talked with AMP about how companies can focus on reducing waste and...
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MEET THE MAILERS
Meet the Mailers: Combining Direct Mail & Digital
January 17, 2022In this episode, I talked with DirectMail2.0’s Brad Kugler, CEO/Co-Founder, and Morgan DiGiorgio, VP of Channel...
