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Trending Articles
Direct Mail Trends and Predictions for 2022
12.17.2021
We wanted to share our insights and tap the expertise of some of our friends to find out what they think lies ahead in 2022.
Written by Paul Bobnak
The Whys and Hows of Competitive Research
02.17.2022
Let’s explore what insights you may get by researching your competitors’ mailings.
Written by Jill Corcoran
How Does Digital Boost Direct Mail Response?
08.02.2021
We’ve established that BRM is being used less for customers to respond to direct mail offers and appeals. Here’s a breakdown of other response options available.
Written by Paul Bobnak
How to Maximize Your Mail for Informed Delivery
08.17.2021
In this article, we look at how ecological messages in direct mail have become more common over the last 20 years.
Written by Paul Bobnak
Should You Still Use Business Reply Mail?
04.01.2021
Our statistics show that use of Business Reply Mail as a response option has declined over the last 20 years. So should you use BRM for your campaigns?
Written by Paul Bobnak
7 Ways Dental Postcards Can Transform Your Business
03.17.2021
In this article, we delve deeper into what makes your dental postcards a success and look at some examples to replicate for your brand.
Written by Paul Bobnak
5 Simple Ways to Improve Your EDDM Postcards (with Examples)
03.05.2021
When you want to easily reach a large group of people, EDDM postcards offer advantages other formats can’t match. Discover 5 easy ways to improve them.
Written by Paul Bobnak
Retail Direct Mail: Data-Driven Insights and Trends
02.26.2021
Let’s look at what’s changed in several key physical and marketing aspects to guide your retail direct mail in the years ahead.
Written by Paul Bobnak
Founded in 1978 as a direct mail archive, today Who's Mailing What! (WMW!) is the world's most complete online collection of multichannel direct mail and email campaigns.
WMW! provides information on hundreds of thousands of direct mail packages and promotional emails from across the U.S. markets.
WMW! houses campaigns for more than 80 industry categories including: credit cards, fundraising, insurance, telecom, catalogs, travel, automotive and more.
Meet our Authors
Paul Bobnak
Direct Mail Evangelist
Having 20+ years of experience of working with marketers and printers and writing about thousands of omnichannel campaigns, Paul Bobnak crafts valuable educational articles to help you learn all of the tactics, formats, and strategies that are successful, so that you could "steal smart".
Jacob Downing
Director of Operations at Who's Mailing What!
Playing leading role in the company and helping direct mail experts get the most out of Who's Mailing What! based on their needs, Jake keeps you up-to-date with our goals, updates, and achievements.
Michelle Bocchino
Director of Marketing at Who's Mailing What!
As the Content Marketing Manager, Michelle curates insightful and educational content for you to constantly come up with new ideas to enhance your campaigns. To keep you in the loop, Michelle shares latest Who's Mailing What! news and updates.
