How to Search on Who’s Mailing What!

Searching the Web can be very frustrating. There’s an enormous amount of information out there. But it can’t be useful to you unless you can quickly find what you’re looking…

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Who’s Mailing What! Mail Piece Journey

Gathering, organizing, and presenting all of the data and images you see on Who’s Mailing What! is a very complex process. Like direct mail itself, there’s a lot of science…

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Best Practices for Financial Services Direct Mail

At its heart, marketing financial services is not about cold numbers, like interest rates, or minimum amounts needed for establishing an account. It’s about putting relationships first. Establishing relationships. Nurturing…

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Why You Should Have a Swipe File

As a direct marketer, you face so many challenges in your job. Time, budgets, and creativity are three big ones. But what if I told you there is a solution…

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